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PROVO, Utah, May 3, 2021 /PRNewswire/ – Harmon Brothers, the Utah-based social media ad agency behind the greatest viral ads on the internet, is introducing a new campaign for olive®, an innovative company providing automotive mechanical breakdown coverage that pays for auto repairs. olive’s professional, first-class customer experience helps consumers avoid the unpleasantness of the Extended Car Warranty business.
“We started Harmon Brothers as an agency that would bring fresh perspective and a new approach to the advertising industry, and we love working with companies like olive that are bringing much-needed change to their industry,” said Daniel Harmon, Chief Creative Officer at Harmon Brothers. “olive provides their customers with peace of mind like no other company in the industry—and they do it in an easy, affordable, and non-intrusive way.”
The hilarious ad campaign highlights how protecting your wallet from your vehicle’s unexpected auto repair needs doesn’t have to be complex or require you to deal with pushy salespeople robocalls and questionable extended warranty companies. olive provides car owners the ability to protect against automotive breakdowns through fixed-price policies that are guaranteed for 3 years, and that can be opted out of any time with no contracts, no penalties—and no annoying robocalls, or shady business about “your vehicles’ expiring warranty.”
The ads feature a personified “jerk car” that fails at the most inconvenient times, and a couple who struggled to keep up until they found the peace of mind that comes with olive mechanical breakdown coverage.
JERK CAR – CREDITS
Creative Director, Brandon Cummings Director, Nate Fackrell Producer, Josh Stofferahn Project Manager, Tiffani Barth 1ST AD, Lane Russell 2nd AD/KEY PA, Keith Grover PA, Mario Deangelis Location, Adam BohlProduction Designer, Chris KellySet Dec, Marie SimonsonProps, Mike OrmeSet Dresser, Nelson BruggemanSet Dresser, Justin WalkerHMUA, Danielle DonahueWardrobe, Kathy EckenbrechtSound, Brenden BythewaySound Design, Bytheway MayScript Supervisor & Editor, Blake BrustDirector of Photography, Munn Powell1st AC, Brenna Empy2nd AC, Alex MerrillVFX Supervisor & Post Production Supervisor, Bryson AlleyGaffer, Roger StoddardKey Grip, Tom StreichGrip #1, Payden ButtonGrip #2, Blake HansenCovid Specialist, Merry Jane LeeTransportation, Danny TerasevichDIT, Avery MarshallStill Photography, Bryson AlleyBTS, JJ HoughtonProcess Trailer, Matt LongCraft Services, Richard TaylorClient Success, Kurt Horn
CASTOlive, Jessica Lynn ParsonsSteve, Steve OlsonMechanic, Shawn ZumbrunnenBG#1, Bryson AlleyBG#2, JJ Houghton
Agency: Harmon Brothers Client: olive
ABOUT HARMON BROTHERS Harmon Brothers is the Utah-based video ad agency behind the most viral ad in internet history. Since 2013, the company has created over 30 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $400 million in sales.
ABOUT OLIVEFor nearly 20 years, olive and their affiliates have been providing mechanical breakdown coverage for vehicles. Today olive provides that assurance and peace of mind through a fully digital experience, providing customers a convenient, transparent process and reliable product that has earned them an A+ rating with the BBB and partnerships with some of the largest companies in the insurance industry. olive is the online leader for mechanical breakdown coverage™. olive is located in Walnut Creek, CA and can be found online at olive.com
SOURCE The Harmon Brothers