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Life Insurance Marketing Tips

Don’t underestimate the power of social media when wanting to grow your life insurance company. It’s one of the best free marketing tools out there, especially for beginners. It’s easy to set up and provides a platform for you to showcase winning testimonials, company culture and values, and post informational tips to share your knowledge and expertise. But most importantly, it allows you to connect with your clients and potential clients on a daily basis, which is a perfect way to show newcomers how committed you are to providing top-quality customer service. It’s important to respond to as many questions, concerns, and reviews as possible to increase your client engagement. The more active you are on social media, the more present you will seem to future clients. Content creation is another valuable marketing tactic that should not be neglected. First and foremost, you must have a polished, mobile-friendly website to display informative content for clients. Having a company blog is a useful place to post all sorts of helpful tips and information that is not only beneficial to clients, but to other businesses as well who can share your articles and link to your content. Creating blogs on a regular basis is a huge way to drive more traffic to your business! Plus, you can feature the most recent posts on your website and promote new blogs weekly on your social media channels. Helpful content creation is a win-win for everyone.

Life Insurance Lead Generation Best Practices

Learning about the most effective digital marketing strategies and partnering with a lead generation company can turn your life insurance business goals into a huge success, but at the end of the day, it all comes down to closing the deal. The first step to closing the deal is answering your phone consistently. Though this may seem obvious, you’d be surprised how many people miss out on gaining potential clients simply by not answering the phone. Not answering the phone only gives a potential client reason to call another life insurance company who does answer the phone and it’s highly unlikely they’ll call back after that. Picking up the phone should be a top priority when partnering with a lead generation service.

A major thing to keep in mind when speaking with potential clients is to listen to their questions and concerns and address them fully. As someone who has been in the life insurance business a long time, you might be tempted to assume you know what they’re going to say. But, people can tell the difference between being heard and being listened to and being present can be enough to close the deal. Another important thing to do is to establish expectations early on and communicate clearly with potential clients. If they know the important information about your life insurance policies from the get go, there’s no room for disappointment or misunderstandings and you’re one step closer to gaining a new client. We’d recommend spending time training your staff on key customer service tips to ensure everyone is on the same page when it comes to sales strategies and making customers happy.

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